Tuesday, September 13, 2005

Henry Heinz

This is a story of a pioneer who brought the fruits of the agricultural revolution to everyone's dinner table.

"As biographer Robert C. Alberts has observed, Henry Heinz had hit on two of what he called the Important Ideas that were to shape his business from that day on: 1) That most people are willing to let someone else take over a share of their kitchen operations; and 2) That a pure article of superior quality will find a ready market through its intrinsic value — if properly packaged and promoted. Conventional wisdom now, these were bold conceptions in their day, foreshadowing what have since become the bedrock assumptions of modern quality control and consumer marketing."

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